The “Broken Window” theory came from the world of Criminology, arguing that serious crimes are likely to take place where visible signs of Vandalism, anti-social behavior, civil disorder etc. are observed.
A strong “Incoming leads stream” is essential part and the main entrance to any sales funnel. As the technical know how of digital marketing became more common, many businesses use targeted advertising online with great results, however some of them are now facing a conversion challenge. It’s very sad to see many leads received but unconverted. It breaks my heart too.